MullenLowe produced a regional campaign for JetBlue called “Now Leafing Boston.” A JetBlue crew would come to a winning contestant’s home and neighborhood to do the fall clean-up duty and get rid of all the leaves.

I was asked to go to the set where the commercial was filmed and take behind-the-scenes photos of the production to be used in marketing and the case study after. It was a long day but a fun project and I was glad to be involved with it.