Jeremiah True

Motion designer | Photographer

US Cellular Email GIFs

I produced a lot of animated email elements for U.S. Cellular. Many of the emails were holiday focused but we also did a lot of customer appreciation and device launch announcements as well. This is a collection of some of the work I did for them over the course of six years.

The challenge with this type of project was the limit of the filesize that could be delivered. The maximum that was typically allowed was 600kb. I was often brought in at the concepting and internal review stages, before the client was shown anything, to advise the creative teams about the feasibility and to help find creative compromises that would maintain the desired aesthetic and allow for good animation. 

These were all produced using After Effects and optimized in Photoshop.